Today my article would be different from the few you have seen from me. Today i will want us to drive into the Entertainment Industry in Nigeria. Again this article is based on my opinions, so feel free to drop yours in the comment section. Since we are all in the same page, without much ado, i will like us to dive into the issues on ground.
It is known that the Entertainment Industry in Nigeria has been the leading Entertainment Industry in the whole of Africa for a very long time, and the second largest in the world in terms of movies. But today we would be talking on The Music Industry while we leave that of Movie for another article. Now some years back, though the music then now called old school, was something one could recon with, am talking in the times of Late Sonny Okosun, Late Fela Kuti, Late Chief Stephen Osita Osadebe, Celestine Ukwu, Bongos Ikwue, Majek Fashek and the rest of them, though back then there was no FL Studio, no Sonic, no Audacity and so on that we have today to make music easy for them. Back then doing music was for only those who knew what music was all about and knew how to do music. After their era came the likes of Plantation Boyz, Style Plus, Paul Ik Dairo Daddy Showkey, African China and others. Even the ghetto group called Danfo Drivers had some good songs passed messages in their songs telling us about things happening in the ghetto, and could be used as reference in today’s world. And there i was, thinking that our music industry was going to have its name written on the rocks of time, but today i see a very slim chance of opportunity of that happening. People just rush into music, or call themselves artists without knowing what it takes to be an artist. These great musician i mentioned, we will say they did a great job by creating a standard for musicians to follow. Since this standard we will call old school too, it was only right that we build on it and develop it to a modern and more better standard way of doing music which we can call new school without throwing a way the core value of music. They are a lot of things to tell in our music that are still untold. To me i feel if the whole Nigerians should do good music, we will never lack good ideas for that. But today, opposite is the case as to what we get today. Back then every kind of music could be played in front of kids without been scared of coming across words or messages that could cause harm to them. But it is not like that any more. It is very sad to know that these days artists have no idea on what it means to know the value of music before producing one. Growing up, i was told that music was another medium used to pass message, but today i find it so hard to get any message in the songs, that is if the artist tried to give one at any point of the song. I am not saying that we don’t have good artists today who are aware of the values of music and are doing their best based on these values. We have people like Tu face (former member of the Plantation Boyz), people like them Banky W, Darey Art Alade, people like Them M.i, Falz and the rest, but are over shadowed by those who do music for all the wrong reasons. People who call themselves artists, and only give out rubbish in the name of doing music. But again, i seem blame them entirely. I guess they are only giving us such because we encourage them to do so, now look at what that has caused us. It is not enough to just be nominated for the Grammy. Good music is more than the awards, or the fame, or the money. With music i believe that one could shape the minds of a whole nation for a good cause. It is allowed to tell your story through music in order to inspire others. But what i hear these days in our music are nothing but lies. Artists talking about huge amounts of money they own which we all know are not true, they talk about dating girls which we know are way above their pay grade and so becomes false, or fighting each other for only God knows why. All these time and energy and money they are wasting to give us such rubbish, if only they could use that time to sit down and do their homework properly, i am very sure the industry won’t be like what we are witnessing today. What is the point of doing music when your sound only gives headache to your audience? I was watching an old interview with Sunny Neji sometime ago, and he talk about how hit songs were celebrated in his time. He said and i quote “In my time, a hit song was celebrated for a whole year, and that inspired artists then to work hard and produce hit songs. But now, Hit songs come out every week”. In his statement it sounded like he was impressed with what was going on then, but today, hit songs are produced every minute but the usual rubbish. Rubbish in the sense that these so called hits are not centered on the core values of music. I stand to be corrected when i say these values have been repeatedly abused and rubbished. Well just when i was thinking that the music industry in my country has met its doom, people like Johnny Drille, Jeff Akoh, Chike, Victor AD and some other new cats stepped in, which means the situation the industry has found itself in can be handled. I know they are many of these kind of artists who have not gotten the chance to showcase their talents because of either lack of connection, or lack of money to push their music out. All i am asking is that we give these guys support and encourage their dreams if it is that of making good music, not just for the money or fame, but for the passion and zeal to pass message across, and at the same time give good melody, so that we know who truly have what it takes to be in the industry, and for those who don’t, be kicked out without compromise before it becomes too late. Even the blind can see that out of a hundred percent of the youths, ninety nine percent love music. If we truly believe that music is a medium of transporting message, one can only imagine the kind of message the youths have consuming via this annoying noise given to us on a daily bases all in the name of music. I still have hope for this industry, and only when we tell these wanna be artists disturbing our sanity with rotten music to either do it right or back off, it will be difficult for us to win this war. Always promote good music, and if you come across rubbish ones, rebuke them. I think it is time we have strong companies and people who critic music without compromise, i think that would make artists sit up and do the right things Once more, i will like to say again, that these are my opinions. You should do well by dropping yours in the comment section. Thank You.